Marty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences. 

Marty has written several best-selling books including The Brand Gap which outlines how to bridge the distance between business strategy and design; ZAG which introduces “onliness” as the true test of a brand strategy; and The Designful Company which offers leaders a blueprint for building a culture of innovation through design thinking. ZAG was named one the “100 Best Business Books of All Time.”

In 2013, Marty published Metaskills: Five Talents for the Robotic Age, a deep dive into the future of workplace creativity. He then wrote The 46 Rules of Genius as a “quickstart guide” to “Metaskills.” His latest book The Brand Flip is the long-awaited sequel to The Brand Gap. It offers a simple formula for addressing the changes brought by social media and the rising power of customers.

Marty was also commissioned by Google Brand Lab to write the Dictionary of Brand, a relational glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation and management. The Dictionary of Brand is the first step in creating a “linguistic foundation” -- a set of terms that allow specialists from different disciplines to work together in a larger community of practice.

When Marty is not lecturing or writing, he is facilitating inspirational workshops or providing consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia.

In this Podcast, Allan and Marty talk about the difference between brand and personality, which skills make up the best leader, the importance of empathy and the power of a well-written email.

For more show notes, visit www.allanmckay.com/292/.

Rhett Dashwood (aka Mankind) is an award winning Creative Director with experience in a broad range of creative media, including digital, animation, branding, print, film making and concept art. He has worked with the following studios and agencies during his 15+ years in the industry: Emery / Frost, Tribal, AKQA, Exit Films, DDB and many more. He is currently Creative Director of Dashwood. 

As a Digital Artist, Rhett creates work under the name of Mankind. On his Instagram page (@Mankind), Rhett publishes his own art and curates the art of other digital artists. His YouTube channel is dedicated to everything art, including his expertise on crypto art and NFT’s.

In this Podcast, Allan McKay interviews Rhett Dashwood (aka Mankind) about the hot topic of crypto art and NFT’s, the history behind it and the post-COVID-19 surge; how to start selling your digital art -- and why the cliche of a “starving artist” is on its way out.

For more show notes, visit www.allanmckay.com/291/.

Doug Roble is the Senior Director of Software R&D at Digital Domain and leads a world-class team of software developers. An original member of Digital Domain, Doug has been writing software and conducting research to advance the artistry and technology for feature films since the studio’s inception.

Doug was awarded two Academy Sci-Tech Awards: one for “Track”, an integrated software program that extracts critical 2D and 3D information about a scene and the camera used to film it; and the second for his work on the fluid simulation system at Digital Domain which incorporates innovative algorithms and refined adaptations of published methods to achieve large-scale water effects.

He has participated in SIGGRAPH nearly continuously, in one form or another, for 25 years, including leading multiple courses, papers and presentations. An accomplished orator and advocate of technological advancement, Doug speaks regularly at premier conferences and events including TED 2019, and keynotes at the Symposium on Computer Animation and the DigiPro Conference. Also, he was the Editor-in-Chief of the Journal of Graphics Tools for several years.

Doug is an active member of the Academy of Motion Picture Arts and Sciences in the Visual Effects branch. He is the chair of the Sci/Tech Awards and a member of the Sci/Tech Council.

In this Podcast, Allan McKay and Doug Roble discuss the future of visual effects, machine learning, digital humans — and what it means for VFX Artists.

For more show notes, visit www.allanmckay.com/290/.

JangaFX was founded in 2016 by Nick Seavert, an entrepreneur who is well versed in both startups and real-time VFX. JangaFX was initially bootstrapped with credit cards, software sales, and many thousands of man hours instead of outside investments. The company’s core motive is to provide real-time VFX tools to artists and designers who work in video game or film industries. 

The first tool by JangaFX called VectorayGen was released in 2017. EmberGen is a standalone real-time volumetric fluid simulation tool built for generating flipbooks, image sequences, and VDB files.

In this Podcast, Allan McKay interviews Nick Seavert about his starting JangaFX and the challenges he experienced, the multiple applications of EmberGen and the company’s collaboration with Otoy.

For more show notes, visit www.allanmckay.com/289/.

Lux Machina Consulting is a design, management and technical consulting firm focused on complex, large scale live shows, film production and installations.

Lux Machina uses innovative techniques and technologies from various markets to connect artists with their audiences like never before. The company prides itself on the balance between technical and artistic decisions, and works to maximize their clients’ resources to build their visions effectively and efficiently.

Since its inception, Lux Machina has collaborated on such groundbreaking projects as The Mandalorian, The Irishman, Solo: A Star Wars Story, Rogue One; as well as consulted for clients that include Lucasfilm, Epic Games, ARRI Camera and many others.

In this Podcast, Allan interviews the team at Lux Machina -- Co-CEO Phil Galler and CTO Kris Murray -- about the company’s history, its most groundbreaking projects, as well as the biggest challenges and the future of virtual production.

For more show notes, visit www.allanmckay.com/288/.