The more we see the result of the success people are having, the more we can get inspired and model our goals after that success. Which is why I think it’s important to follow other successful people: to see what their habits are and if you can apply those habits to get similar results. I also believe you’re the average of the five people you spend the most time with. I want to be surrounded by better people because it inspires me. I want to learn from them. 

But the problem is that a lot of us want to blame external forces, rather than put in the work that it takes to get better. You’ve got to be in it to win it! You’ve got to be willing to try. But you can’t do any of this if you’re just blaming everyone else. 

Nothing is instant! You’ve got to work on it. You’ve got to put in the hard yards! If you run away from your fears, then you’re held captive by them. How will you grow then? But what if you turn the fear into excitement, and it becomes non-negotiable and you lean into it. And that is everything!

In this Podcast, Allan tackles the topic of negativity, resistance and fear -- the things that get in the way of your growth -- and how to use them as fuel for your success!

For more show notes, visit www.allanmckay.com/331/.

Eran Dinur is VFX Supervisor, Composer and published author. His career in visual effects began with a fascination for creating 3D natural scenery. Through his early years, he became well known as a VUE expert and innovator. When he joined ILM Singapore, he created visual effects for films such as Iron Man, Star Trek, Transformers: Revenge of the Fallen, Indiana Jones and the Kingdom of the Crystal Skull and Terminator Salvation.

After moving to New York, Eran worked at Framestore on Salt and Clash of the Titans. He joined Brainstorm Digital and became a VFX Supervisor in 2011. In this capacity, Eran won a Primetime Emmy Award for Outstanding Special Effects for Boardwalk Empire and two VES Awards for Outstanding Compositing and Outstanding Modeling (for Boardwalk Empire as well). Eran has been leading Brainstorm Digital on numerous films and tv projects, including The Wolf of Wall Street, The Greatest Showman, The Lost City of Z, Hereditary, Boy Erased and many more.

In April 2017, Eran published The Filmmaker’s Guide to Visual Effects, a practical guide to VFX for directors, producers, editors, cinematographers and other film professionals, as well as film students. He has also been teaching at the School of Visual Arts and online courses at FXPhD.

In this Podcast, Eran talks about his latest book The Complete Guide to Photorealism and the topic of photorealism in VFX and other artforms.

For more show notes, visit www.allanmckay.com/330/.

Richard Edlund is a four-time Academy Award visual effects winner for Star Wars: A New Hope, Star Wars: The Empire Strikes Back, Raiders of the Lost Ark, and Star Wars: Return of the Jedi. He is VFX Supervisor, Producer and Cinematographer. Richard was also nominated for Poltergeist, 2010, Ghostbusters, Poltergeist II: The Other Side, Die Hard and Alien 3. He’s won three Academy Technical Awards, the British Academy Award for Poltergeist and Return of the Jedi. He earned an Emmy for creating the visual effects for the original television miniseries Battlestar Galactica and another nomination for Mike Nichols’ Angels in America. The Academy of Motion Picture Arts and Sciences honored him with their John A. Bonner Medal of Commendation in recognition of his contributions to the Academy. And the ASC (American Society of Cinematographers) presented him with their esteemed Presidents Award in 2008. He has also received top accolades from the Visual Effects Society, Academy of Science Fiction, Fantasy & Horror Films, and numerous other organizations.

In 1975, Richard was one of the first visual effects artists to join fellow VFX enthusiast, John Dykstra for a startup he called Industrial Light and Magic (ILM). This team of filmmakers began their work on a movie called Star Wars. When the new technology and Star Wars franchise clicked, Richard moved to Marin County to supervise visual effects for the next two episodes of Star Wars, as well as Indiana Jones and the Raiders of the Lost Ark and Poltergeist. 

In 1984, he took over the equipment amassed by Doug Trumbull’s Entertainment Effects Group and retooled the 65mm visual effects company, renaming it Boss Film Studios. Boss Films became a star in the visual effects world, when company simultaneously produced the comedic visual effects for Ghostbusters, created a hybrid technology integrating NASA’s digital images of Jupiter into a key sequence in 2010. Boss’s pioneering VFX technology went on to create stunning imagery for over 40 features, including Die Hard, Ghost, Poltergeist 2, Alien3, Species, Multiplicity, Air Force One. Masters of the Universe, Cliffhanger, Batman Returns, The Last Action Hero, Waterworld, Heat, Starship Troopers and a slew of other high profile projects, including pioneering Bud Light Superbowl spots. The company achieved ten Academy Award nominations over a fourteen-year period.

Richard is a twenty-two year Governor of the Academy of Motion Picture Arts and Sciences, founding member of the AMPAS visual effects branch and is chair of the Branch Executive Committee, also chairman of the Academy’s Science and Technology Council. He also serves as a board member of the VES and on the Board of Directors of the American Society of Cinematographers. 

Richard is a frequent lecturer at industry organizations and universities across the world including USC and Chapman film schools. His 1977 Oscar for Star Wars is currently on display at the newly opened Academy Museum of Motion Pictures in Los Angeles.

In this Episode, legendary Oscar-winning VFX Supervisor, Producer and Cinematographer Richard Edlund talks about being one of the first artists to join ILM -- to work on the 1977 film Star Wars -- his work on Return of the Jedi and Ghostbusters, as well as gives some insight on being a pioneer in the visual effects industry.

For more show notes, visit www.allanmckay.com/329/.

David Adan is an FT TD Lead at Cinesite whose list of credits include Jumanji: Welcome to the Jungle, American Gods, Mindhunter, Godzilla: King of Monsters, Terminator: Dark Fate, Lost in Space and many more.

David’s journey began in 1994 in Cuernavaca, Mexico, when at the age of 16, he started working as an intern at a local PR film. There, he discovered one of the first 3D softwares for PC and immediately started teaching himself how to use it. The local college didn’t offer any studies in visual effects or animation. There were no internet tutorials either. So while studying Photoshop, editing and illustration in class, David learned animation on his own. Every night after school, he poured over any possible books or manuals he could find.

Three years later, David decided to go seek training in the U.S. He found himself studying at Digital Hollywood in Santa Monica. He came back to Mexico City with a different perspective and began producing for television. In 2004, he sought his AutoDesk certification; and that same year, opened his own studio -- Studio 3D -- where he began teaching. Right around that time, David came in contact with Allan McKay, at the CG Workshop.

In 2010, David decided to take his family abroad by accepting a contract with an architectural firm in Qatar. In the meanwhile, David started taking the FXTD Mentorship with Allan McKay. During this time, David had a chance to work on a couple of films: an Austrian student film called Herbst and a German low-budget production Timebreakers. It gave him an opportunity to utilize all the techniques he was learning in the Mentorship. 

In 2014, David decided to make a change in his career by moving back to Mexico and pursuing visual effects. It took a few months of struggle and a dozen job interviews, including with Sony, before he was offered a full-time position at Flipbook Studio where he would finally get to create visual effects for films and television. In just 3 months at this new job, he’s been involved in 6 television shows. 

Most recently, David accepted a position at Cinesite, in Vancouver, where he became an FX TD Lead.

In this Podcast, David talks about his journey as an artist, business owner and a family man; the career changes that took courage -- yet led him to his dream job; the skills he gained in other fields but ultimately used as a VFX artist; and the importance of following your passion.

For more show notes, visit www.allanmckay.com/328/.

In the beginning of your career as junior artists, it’s fight or flight. You will either leave the industry because it’s too hard or you’ll work hard on as many jobs as you can. You need that exit strategy, however, otherwise you will burn out. 

It’s the fear that keeps you small. You are afraid of losing jobs if you raise your rates. A lot of the time, you also undervalue yourself. If you put your brand out there and it’s cheap -- even if it’s great quality work -- the clients will still view you as a cheap brand. It’s just pricing psychology. It’s all about the perceived value. 

In this Podcast, Allan talks about how and when in your career to raise your rates, pricing psychology and creating a premium brand.

For more show notes, visit www.allanmckay.com/327/.

There is nothing worse than burnout. As artists, we work hard, we work long hours, chase tight deadlines. As the expression goes in Blade Runner, “The candle that burns twice as bright, burns for half as long.”  So how do you avoid hitting rock bottom?

A lot of the time, burnout is that invisible pressure that comes in a form of stress. It’s not about if you’re going to crash. It’s about when you’re going to crash. There needs to be a break to rest and catch up. 

This Podcast was recorded for one purpose: to help you understand the importance of mental health and help you manage yourself when you experience a burnout from time to time. Some of the pointers you’ll find here address:

• Why it’s important to stay in tune with yourself and know when it’s time to take a break.
• How to come back from it by taking breaks or doing things that ignite your passion.
• Why it’s important to identify the light at the end of the tunnel. 

In this Podcast, Allan McKay discusses a highly important and timely subject of artistic burnout: how to detect it, how to maintain the symptoms, how to recover from it -- and most importantly, how to avoid it in the future.

For more show notes, visit www.allanmckay.com/326/.

Sam Wickert is a director and VFX supervisor who has worked closely with many clients such as Epic Games, Google Daydream, AMD, BlackMagic Design, Universal Orlando Resorts, Redbull, and Discover. 

The most exciting projects he has enjoyed working on is the content featured on his YouTube Channel, SOKRISPYMEDIA, which has accumulated over 1.6 Million subscribers and 400+ million views - most notably recognized from its web series, Chalk Warfare.

In this Episode, Allan and Sam talk about the journey of being a content creator, imposter syndrome and cycles of creativity, taking pride in your work, the importance of relationships and having your own creative community. 

For more show notes, visit www.allanmckay.com/325/.

Erika Burton brings over 25 years of senior-level experience to her role at DNEG. Most recently, she led as EVP, Global Features & Streaming VFX at Method Studios. Prior to that, she held senior leadership positions at major studios, including Walt Disney Animation Studios, PDI / DreamWorks Animation, Digital Domain and Rhythm & Hues. 

Erika Burton is a member of the Academy of Motion Pictures Arts and Sciences, the Producers Guild of America and the Visual Effects Society.

DNEG (www.dneg.com) is one of the world’s leading visual effects (VFX) and animation studios for the creation of feature film, television and multiplatform content. DNEG employs nearly 7,000 people with worldwide offices and studios across North America (Los Angeles, Montréal, Toronto, Vancouver), Europe (London) and Asia (Bangalore, Chandigarh, Chennai, Mumbai).

DNEG’s critically acclaimed work has earned the company six Academy Awards® for Best Visual Effects and numerous BAFTA and Primetime EMMY® Awards for its high-quality VFX work. Upcoming DNEG projects on behalf of its Hollywood and global studio and production company partners include Dune (October 2021), No Time To Die (October 2021), Ron’s Gone Wrong (October 2021), Last Night In Soho (October 2021), Ghostbusters: Afterlife (November 2021), The Matrix 4 (December 2021), Uncharted (2022), Borderlands (2022), Aquaman and the Lost Kingdom (2022), The Flash (2022), and Shazam! Fury of the Gods (2023).

In this Podcast, Erika Burton speaks about her career, her experience and her role as the President of Global VFX Production at DNEG, as well as the importance of paying your dues and the path to becoming a supervisor.

For more show notes, visit www.allanmckay.com/324/.

Paul Lambert is a Visual Effects Supervisor. He is also the inventor of IBK Keyer in Nuke.  Over the course of his over-two-decade long career, he’s worked on such titles as Gone Girl, The Girl with the Dragon Tattoo, TRON: Legacy, The Curious Case of Benjamin Button, Pirates of the Caribbean: At World’s End, I, Robot, Mission Impossible II, Lost in Space and many, many others.

Paul has won two consecutive wins for Academy Awards for Best Visual Effects: one for the 2017 film Blade Runner 2049 at the 90th Academy Awards, and one for the 2018 film First Man at the 91st Academy Awards.

DNEG (www.dneg.com) is one of the world’s leading visual effects (VFX) and animation studios for the creation of feature film, television and multiplatform content. DNEG employs nearly 7,000 people with worldwide offices and studios across North America (Los Angeles, Montréal, Toronto, Vancouver), Europe (London) and Asia (Bangalore, Chandigarh, Chennai, Mumbai).

DNEG’s critically acclaimed work has earned the company six Academy Awards® for Best Visual Effects and numerous BAFTA and Primetime EMMY® Awards for its high-quality VFX work. Upcoming DNEG projects on behalf of its Hollywood and global studio and production company partners include Dune (October 2021), No Time To Die (October 2021), Ron’s Gone Wrong (October 2021), Last Night In Soho (October 2021), Ghostbusters: Afterlife (November 2021), The Matrix 4 (December 2021), Uncharted (2022), Borderlands (2022), Aquaman and the Lost Kingdom (2022), The Flash (2022), and Shazam! Fury of the Gods (2023).

DNEG was the lead vendor on Denis Villeneuve's Dune, along with Rodeo (https://www.rodeofx.com/) and Wylie Co (https://wylie.co/.)

In this Podcast, Paul talks about Dune -- from its conception to completion -- the value and advancement of AI and virtual production and importance of creating authentic relationships for creatives.

For more show notes, visit www.allanmckay.com/323/.

A lot of the time, artists feel like clients do them a favor by hiring them. The more you understand the ecosystem, the more you start seeing this as a service-based industry: You’re delivering value to your client, they’re delivering value to theirs -- and it goes up the latter. Each step in that latter is a much bigger profit margin. They need their problems solved. They need you as much as you need them. 

It’s not just about raising your rates. It’s also about what it is that you’re doing that’s aligning with the client’s needs. How do you give them value? That’s always the trick to communicate. You need to be self-aware about what services you provide.

This is the big thing we need to get over: the money friction.  A lot of us get resistance in the beginning. We’re afraid that if we raise our prices too high, we’ll lose our clients. “Raise your rates and scare away your clients” is an absurd idea. Instead, you can raise your rates and if the clients get alienated, they’ve identified themselves as cheap. It’s okay for them to go! 

In this Podcast, Allan McKay talks about how to raise your value, both as a brand and a business, and how to communicate it to those premium clients that will meet your worth.

For more show notes, visit www.allanmckay.com/322/.

The Harmon Brothers is a marketing firm based in Provo, Utah, that has a history of making viral advertising videos. Founded by brothers Daniel, Neil, Jeffrey and Theron Harmon and CEO Benton Crane, the company creates marketing campaigns that are usually the length of an infomercial — but with a distinct sense of humor. Their campaigns for Squatty Potty and the Purple have more than 100 million views. They have also created campaigns for Poo-Pourri, FiberFix, Camp Chef and several others.

Since then, the company launched the Harmon Brothers University where through online courses, Daniel Harmon and Lead Writer Dave Vance share their insight on how to create successful marketing videos. With writer Chris Jones, they also co-wrote the book From Poop to Gold: The Marketing Magic of Harmon Brothers that “reveals the behind-the-scenes magic including their innovative business model [and] one of the biggest secrets behind their success”.

In this Podcast, Daniel Harmon the CCO of Harmon Brothers and CEO Benton Crane talk about their company’s creative process, pipeline, how to meet and relate to clients, the impact of COVID-19 on businesses; and the content they teach at Harmon University.

For more show notes, visit www.allanmckay.com/321/.

You need to be ultra specific in how you define yourself when you’re applying for jobs as an artist. It’s the difference between being front-of-mind and standing out -- or blending in with all the other applications. And it’s something that none of us do. By not niching down -- by not being a specific brand -- you’re missing out on an opportunity to make yourself the ideal candidate for the job.

So what are you doing to stand out? How do you make sure your reel doesn’t blend in in the hundreds of other reels? You have to be ultra specific on how to categorize yourself. Because you need to set context for the positions for which you’re applying. It also helps to have your name anchored to the solution to their problem. 

The more you’re able to clearly define yourself and associate your skills with something -- the easier it is for your name to resonate when that something is needed. That singles you out as a go-to person.

In this Podcast, Allan talks about finding your niche, how to have different niches for different audiences; but most importantly, why having a niche is so crucial for getting hired for the jobs you want.

For more show notes, visit www.allanmckay.com/320/.

Peter Chiang is co-founder of DNEG and a prolific and critically acclaimed Visual Effects Supervisor. He is one of the leaders in his field with over 30 years experience in the industry.

Starting out as a graphic artist, animator and later visual effects art director, he moved quickly into visual effects supervision on films including Pitch Black (DNEG’s first project), Chronicles of Riddick, Flyboys, The Bourne Ultimatum, Green Zone, John Carter, Total Recall, Pacific Rim: Uprising, as well as Ridley Scott’s Exodus: Gods and Kings and Justin Lin’s Star Trek: Beyond.

DNEG (www.dneg.com) is one of the world’s leading visual effects (VFX) and animation studios for the creation of feature film, television and multiplatform content. DNEG employs nearly 7,000 people with worldwide offices and studios across North America (Los Angeles, Montréal, Toronto, Vancouver), Europe (London) and Asia (Bangalore, Chandigarh, Chennai, Mumbai).

DNEG’s critically acclaimed work has earned the company six Academy Awards® for Best Visual Effects and numerous BAFTA and Primetime EMMY® Awards for its high-quality VFX work. Upcoming DNEG projects on behalf of its Hollywood and global studio and production company partners include Dune (October 2021), No Time To Die (October 2021), Ron’s Gone Wrong (October 2021), Last Night In Soho (October 2021), Ghostbusters: Afterlife (November 2021), The Matrix 4 (December 2021), Uncharted (2022), Borderlands (2022), Aquaman and the Lost Kingdom (2022), The Flash (2022), and Shazam! Fury of the Gods (2023).

In this Podcast, Allan and Peter talk about the beginning of DNEG, the projects the studio has worked on, the rate of technological innovation, adapting to the challenges of COVID-19 and their most recent work on F9: The Fast Saga.

For more show notes, visit www.allanmckay.com/319/.

Knowing when to raise your rates is really critical. A lot of us get the resistance in the beginning. We’re afraid that if we raise our prices too high, we’ll lose our clients. But that’s kind of the idea! 

A brand is our position in the market: How people perceive us and whether our clients are willing to pay higher rates. In the beginning, we’ll be taking on lower-paying clients because we’re desperate to get a job after job, after job. But to be profitable in that situation, we’ll have to take on a lot more work. The worst part about it is that cheaper clients are the ones that try to squeeze us for everything or to micromanage us.

That goal changes over time, later in our career. The difference between being a successful artist versus an unsuccessful artist is that the artists without a brand are frustrated because they aren’t getting the result they want. 

In this Podcast, Allan McKay talks about stages of an artist’s career: from the initial goal when starting out -- to creating a successful brand that eventually attracts better paying clients and the type of work you already enjoy doing.

For more show notes, visit www.allanmckay.com/318/.

Imagine the world where the global space race never ended. For All Mankind is a thrilling “what if” take on history from Ronald D. Moore (Battlestar Galactica, Outlander) spotlights the high stakes lives of NASA astronauts and their families.

Jay Redd is a VFX Supervisor on For All Mankind whose extensive resume also includes titles like Contact, Men in Black 3 and Monster House. Todd Sheridan Perry is an On-Set Supervisor on the show with a diverse background in video games, film and television. He’s worked on titles like Lord of the Rings: The Two Towers to Final Destination 5, The Immortals, Total Recall, Resident Evil 5 and Avengers: Age of Ultron. Todd has also worked as a CG Supervisor on Marvel’s Doctor Strange which was nominated for a Best Visual Effects Oscar.

On this Podcast, Allan McKay interviews VFX Supervisor Jay Redd and the On-Set Supervisor Todd Sheridan Perry about their work on For All Mankind, making smart decisions on set, balancing between artistry and tech skills, VFX in film versus television and the future of virtual production. 

For more show notes, visit www.allanmckay.com/317/.

Linus Tech Tips is a passionate team of professionally curious experts in consumer technology and video production which aims to inform and educate people of all ages through entertaining videos. They create product reviews, step-by-step computer build guides and a variety of other tech-focused projects.

Taran Van Hemert is a Senior Video Editor at Linus Tech Tips. He is also a Writer, Host and Camera Operator.

In this Podcast, Allan McKay and Taran Van Hemert talk about the art of being an efficient editor, the importance of scripting, automation and customized tools, and other tips for successful artists.

For more show notes, visit www.allanmckay.com/316/.

A Technical Director handles the technical side, builds scripts, automates tasks or supports their team. Sometimes, they’re the ones handling tricky shots. Sometimes their job is about problem solving. Other times, a TD comes up with a solution when production hits a wall. At the same time, a TD is also an artist. 

There’s a huge demand for TD’s because they’re the ones building solutions for projects. A programmer will build a tool thinking about how it should work. But a TD will be a tool knowing how an artist will want it to work. There is a massive difference there! Which is why TD’s are irreplaceable. They do their own job and help others with theirs. 

TD’s allow for everyone to do their jobs much better. Which is why they get paid better and why they’re higher in demand. Most of what VFX artists do is problem solving, on budget and on schedule. Part of the reason TD’s are higher in demand is because there’ll always be productions that need a TD to solve a problem. 

In this Podcast, Allan breaks down the job of a Technical Director, the skillsets it requires, its pros and cons, as well as the path to becoming a TD and therefore -- becoming an artist in demand.

For more show notes, visit www.allanmckay.com/315/.

Wren Weichman is a VFX Artist and a YouTube Host at Corridor Digital. 

Corridor Digital is a Visual Effects Studio based in Los Angeles. They’re best known for creative short-form viral videos, as well as producing and directing the web Series Rush and YouTube Red’s Lifeline. They company has also created tv commercials for companies like Google and Machine Zone.

Founded in 2009 by Sam Gorski and Niko Pueringer, the company now produces five YouTube Channels, including VFX Artists React and the Corridor Crew which consists of behind-the-scenes content and has almost 5 million subscribers (as of 2021).

In this Podcast, Allan McKay interviews VFX Artist and YouTube Host at Corridor Digital Wren Weichman (AKA @sirwrender) about creating viral content for YouTube, perfectionism versus creativity, inspiration as a muscle and the importance of finding your creative community online.

For more show notes, visit www.allanmckay.com/314/.

In the beginning of our career, we just want traction: those quick wins that will validate us. When we get to that elite level, there are tidbits of advice from everyone else that sound stupid. But most of the things we think are stupid -- at the elite level -- are the biggest breakthrough of all. At the beginning of a VFX career, we all get technical. Instead, we should put our attention on that one thing that’s getting traction. Everything else is a distraction.

Technical skills can only get you so far. We will be picking all kinds of new software when we go to work at different studios anyway. Most of us are missing out on the metrics. We need to look at the problem that the studio we want to work for is trying to solve: Is it explosions? Is it character rigging? The more micro we get into that problem solving, the more we’re going to stand out because our message will be more laser focused.

In this Podcast, Allan McKay addresses the different advice artists need to hear at certain parts of their career, and compares technical skills to skills that give you a bird’s-eye view of your career -- and propel it upward.

For more show notes, visit www.allanmckay.com/313/.

Dottie Starling is a Visual Effects Supervisor, CGI artist and digital modeler. Through both her freelance VFX career and her work with production houses such as Cinesite, Asylum, and Wildfire VFX, Dottie has worked on countless blockbuster motion pictures including Titanic, Lara Croft: Tomb Raider, 007's Die Another Day, Charlie and the Chocolate Factory, Pirates of the Caribbean: At World’s End, Ocean’s Thirteen and Tropic Thunder.

Dottie has also worked with digital effects on the Academy Award-winning 12 Years a Slave, Oldboy, Selma, and the New Orleans-filmed television series Scream Queens. She has recently finished supervising Amazon’s original series Underground Railroad directed by Barry Jenkins.

In this Episode, Allan McKay interviews VFX Supervisor Dottie Starling about the path to becoming a Supervisor, the most crucial skill for the job, the challenge of creating visual effects that support the story (and the director’s vision), as well as her experience supervising Amazon’s original series Underground Railroad directed by Barry Jenkins.

For more show notes, visit www.allanmckay.com/312/.

As artists, we all have a fear that if we do too much of the same thing, we’re going to be known as a one-trick pony and get pigeonholed. But the big mistake we make when we let our careers run its own course. Successful artists have their hands on that wheel so that they don’t fall into that trap because they choose how they want to position themselves and their messaging.

The idea is not to tie ourselves to one niche. The idea is to eliminate competition. By niching down, we can attract clients and position ourselves as the go-to person. In addition, how we niche down -- is up to us! We don’t have to be the number one in the world. We don’t even have to be the number one in our city. We just have to be the go-to person in our clients’ rolodexes.

In this Podcast, Allan talks about the difference between niching down and getting pigeonholed, how to continue evolving, how to create several niches in different markets -- and how to become the go-to person on your clients’ rolodexes.

For more show notes, visit www.allanmckay.com/311/.

Sam Wickert is a director and VFX supervisor who has worked closely with many clients such as Epic Games, Google Daydream, AMD, BlackMagic Design, Universal Orlando Resorts, Redbull, and Discover. 

The most exciting projects he has enjoyed working on is the content featured on his YouTube Channel, SOKRISPYMEDIA, which has accumulated over 1.6 Million subscribers and 400+ million views - most notably recognized from its web series, Chalk Warfare.

In this Episode, Allan interviews Sam about his creative process for the Chalk Warfare franchise, the innovations he uses on the most recent installment and the challenges of making his own content.

For more show notes, visit www.allanmckay.com/310/.

A lot of the time, we don’t care about building relationships. We just want instant results. We just want to get a response from the first person to whom we reach out. We don’t want to introduce ourselves to a client and make us the priority. We don’t even want to concern ourselves with the value we can give to them. This is called a transactional relationship. We don’t even realize how many people are doing the same thing: They fire out result oriented emails.

There is that naivete about the job approach. A lot of us don’t think about other people. We’re so focused on our needs, we’re creating more space between us and that other person. The key thing here is: The more we build connections, the more we build relationships, the stronger they become. You become more favorable and dependable. 

In this Podcast, Allan McKay deconstructs the main reason why you may not be getting the response you want -- from your clients or potential employers -- as well as how to avoid transactional conversations and how to stand out in your outreach emails.

For more show notes, visit www.allanmckay.com/309/.

Stuart Lippincott is a motion graphics designer and NFT artist. He is known as @Stuz0r on social media. 

In this Podcast, Allan McKay interviews motion graphics designer Stuart Lippincott about NFT’s as a side hustle, establishing the rates you’re worth, attracting better clients, working remotely and how your brand determines your prices.

For more show notes, visit www.allanmckay.com/308/.

Clinton Jones is a Director, Content Creator, VFX Artist and Photographer. He has worked at Rocket Jump and at Corridor Digital. On his YouTube Channel, where he is known as Pwnisher, he launches challenges for his community, as well as creates tutorials. His YouTube Channel has a massive following of over 557K subscribers, while his Instagram has 110K followers.

Currently, Clinton is working on co-writing his first feature film, creating content and making art.

In this Podcast, Allan and Clinton talk about the importance of getting out of your comfort zone, how to know when to pursue new opportunities, how not to burn bridges; as well as answer the burning question: Is an official diploma important for an artist’s career?

For more show notes, visit www.allanmckay.com/307/.

Taking pride in your work and in your process is so critical! You want to have people want to work with you again. If you don’t get it -- if you still don’t care -- that is an issue for any Supervisor.

This seems like simple stuff. It goes back to the idea of self-management. You have to anticipate the notes. You have to know how to evaluate if the shot is good enough before you show it to the rest of the team. The more you take pride in your work, the more you’re able to take an initiative, the more wins you get. 

In this Podcast, Allan shares his experience working with junior artists as a Supervisor and the initiative that was missing in their work -- potentially costing them jobs -- and gives advice on how to get the wins you want!

For more show notes, visit www.allanmckay.com/306/.

Tarsier is an independent game studio situated in Malmö, Sweden. They are the developers of Statik and the award winning Little Nightmares franchise. 

Founded in 2004 as Team Tarsier, the team eventually changed their name to Tarsier Studios when they released their first two projects involving SCE properties in 2009. They’ve shipped the following games: Little Big Planet (1, 2 and 3), Rag Doll Kung Fu, Tearaway Unfolded, Little Nightmares (1 and 2), Statik, The Stretchers.

In this Podcast, Tarsier’s creative team talks about the inspiration behind their award winning Little Nightmares franchise, adapting production to the challenges of the COVID-19 pandemic and the future of games in VR.

For more show notes, visit www.allanmckay.com/305/.

Wes Ball is a Director, VFX and graphic artist. He’s directed The Maze Runner trilogy and currently has several projects in development, including the next installment of the Planet of the Apes franchise.

Wes graduated from the Florida State University College of Motion Picture Arts. In 2003, his short film A Work in Progress won a Student Academy Award  from the Academy of Motion Picture Arts and Sciences. His animated short Ruin got the attention of executives at 20th Century Fox and earned him his first feature directing job: The Maze Runner. After the success of the film, Ball started his own production company OddBall Entertainment.

In this Podcast, Allan interviews Wes about the passion, perseverance and courage that it takes to be an artist, the importance of building and maintaining authentic relationships, and offers an inside look into his creative process and the vision for the future of filmmaking.

For more show notes, visit www.allanmckay.com/304/.

Dottie Starling is a Visual Effects Supervisor, CGI artist and digital modeler. Through both her freelance VFX career and her work with production houses such as Cinesite, Asylum, and Wildfire VFX, Dottie has worked on countless blockbuster motion pictures including Titanic, Lara Croft: Tomb Raider, 007's Die Another Day, Charlie and the Chocolate Factory, Pirates of the Caribbean: At World’s End, Ocean’s Thirteen and Tropic Thunder.

Dottie has also worked with digital effects on the Academy Award-winning 12 Years a Slave, Oldboy, Selma, and the New Orleans-filmed television series Scream Queens. She has recently finished supervising Amazon’s original series Underground Railroad directed by Barry Jenkins.

In this Episode, Allan McKay interviews VFX Supervisor Dottie Starling about the path to becoming a Supervisor, the most crucial skill for the job, the challenge of creating visual effects that support the story (and the director’s vision), as well as her experience supervising Amazon’s original series Underground Railroad directed by Barry Jenkins.

For more show notes, visit www.allanmckay.com/railroad/

Kode Abdo -- AKA BossLogic -- is a graphic artist from Melbourne, Australia. He first started drawing when he was 6 years old. After transferring his skills to a digital platform, BossLogic was able to expose his work to a wider audience, a move that came with great success. As an artist, he has his own style of visual stories. His thirst for knowledge is something that never goes away, so he keeps challenging himself and building the building blocks to get to where he needs to be. He loves doing collaborations with other talented people, learning from their take on design.

BossLogic has created official posters for some of the biggest blockbusters like Avengers: Endgame, Spider-Man: Far from Home and Aladdin; for studios like Marvel, Disney and Warner Bros. He has collaborated with the Russo brothers, Dwayne “The Rock” Johnson, Jim Lee. After a shoutout by Jake Gylenhall on The Tonight Show Starring Jimmy Fallon, he ended up creating a poster for Gylenhall’s Broadway Play Sea Wall / A Life.

In this Podcast, Allan and BossLogic talk about the power of the origin story, the permanence of the imposter syndrome in every artist’s life, perfectionism as the destroyer of creativity and hustling for a good cause.

For more show notes, visit www.allanmckay.com/303/.

Matthew Encina is a content creator, educator and creative director with over 15 years of experience of directing, designing and animating. 

He previously served as the Chief Content Officer at The Futur and a Creative Director at Blind. He has taught through video content, articles interactive workshops, and as well as speaking engagements, helping grow The Futur YouTube channel to over 1 million subscribers. He focuses on the subjects of creativity, organization and process. Matthew studied Graphic Design at the Art Center College in Pasadena, CA.

In this Podcast, Allan and Matthew talk about embracing growing pains, leaning into your fears and surrounding yourself with mentors that challenge you to get out of your comfort zone.

For more show notes, visit www.allanmckay.com/302/.

How do you land your dream job at your dream studio? You start by having a killer reel. The more you look at the history of the studio, the more you can understand who they’re looking to hire. If you look at what this studio does a lot of, that’s going to dictate what their needs may be. Your reel needs to reflect that.

Be the one person that’s 100% aligned with the type of work that your dream studio does, so you can stand out. When you put yourself in the shoes of the person hiring, you make yourself memorable. So research the place you want to work for. If this is your dream job -- you have to align your work with them 100%.

In this Podcast, Allan McKay breaks down the science behind a great reel that can land you your dream job, at your dream studio.

For more show notes, visit www.allanmckay.com/301/.

Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world. In 2002, he founded the creative agency Riser, a nationally recognized agency creating high-profile work for clients including Disney, Google, ABC, Fox, Warner Bros., NBC, TV Guide and numerous other notable companies. The company’s 3 year growth rate of 235% in 2013 resulted in a ranking on Inc. 5000 (#1657). Riser’s work quality and successful business practices yielded some of the most coveted awards in the industry including Webbys, FWA, Awwwards, AIGA and Addys.  

After selling Riser in 2015 and becoming its Chief Creative Officer, Michael orchestrated a rebrand of the agency as EKR. In collaboration with the other partners, he successfully migrated Riser’s clients and acquired new notable clients including Google, National Geographic, ABC, Intel and Netflix.

In addition to his robust experience managing creative and marketing teams, Michael is the author of the book Burn Your Portfolio: Stuff They Don’t Teach You in Design School, but Should. Since its publication in 2013, Burn Your Portfolio has been one of the top selling books in the industry and has been published in English, Russian, Chinese Traditional and Chinese Simplified. Burn Your Portfolio’s success has resulted in opportunities for Michael to be a keynote speaker at AIGA, Advertising Federation and University events across the nation, as well as at other events.

Allan McKay is an Emmy-Award winning Visual Effects (VFX) Supervisor and Technical Director. He is responsible for many visual effects sequences including hit projects like Transformers, Blade, The Last Airbender, Star Trek, Superman, Flight, The Equalizer, and dozens of other films, as well as many of the top video games worldwide including Halo, Destiny, Call of Duty, Bioshock, Prototype, Half-Life, Team Fortress 2, and dozens of others. 

Allan has over two decades of experience working in the visual effects industry for many leading studios such as Industrial Light & Magic, Pixomondo, Blur Studio, Atomic Fiction, Prime Focus, Ubisoft, Activision and dozens of others.

In addition to his VFX work, Allan runs many online courses, as well as a mentorship with over 1,000 members. Throughout the past two decades he has appeared as a speaker at events in over 15 different cities including Paris, Sydney, Los Angeles, New York, Vancouver, Singapore, Helsinki, as well as master classes at SIGGRAPH.

His hit podcast is rated in the top 50 podcasts in the careers section of iTunes where he interviews many award winning artists and directors in the creative industry, focusing on both creativity and drive, as well as boosting your career and success within the creative industry.

In this Podcast Michael interviews Allan about his decades-long career in visual effects, the lessons of perseverance and failing up, the importance of communication skills, as well as some social network hacks to get the attention of VIP’s.  

For more show notes, visit www.allanmckay.com/300/.

Glenn Stearns was born to alcoholic parents, diagnosed dyslexic, and failed 4th grade. He fathered a child at the age of 14 and graduated high school in the bottom ten-percent of his class. While some of his friends lost their lives to drugs and alcohol, and others spent time in prison, Glenn's path intersected with mentors who gave him motivating examples of how to not meet the fate of his friends and instead take control of his destiny. He took that life-changing encouragement and ran with it. Glenn became the first person in his family to attend college and graduated with a degree in economics from Towson University. Inspired by stories of people who took risks and achieved their grandest ambitions, he then moved to California where he slept on the kitchen floor of a one-bedroom apartment that he shared with five other recent grads. While waiting tables, Glenn continued to search for new opportunities to rise above his humble beginnings. 

At 25, after working as a loan officer for 10 months, Glenn formed his own mortgage company Stearns Lending. By 2010, Stearns Lending reached nearly $1 billion a month in funding while experiencing record growth. Stearns not only survived the 2007 mortgage-lending crisis, it emerged as one of the top lenders in the country. Glenn attributes his resilience to putting “people before profit” and having transparent integrity in lending standards. Since 2010, Stearns Lending has funded over 150-billion dollars in loans, making the corporation America’s #1 Wholesale Lender in 2013. The company has helped nearly 1,000,000 families achieve home ownership. In 2014, Blackstone purchased the majority share of Stearns Lending for an undisclosed sum.

Glenn is also the founder of Anivive Life Science, Stearns Wholesale, Stearns Holdings, Stearns Ventures, Artemis Holdings, TriVerify, TriMavin, United Housing Services, Inc., and Mortgage Services Providers Holdings. He is an investor in Indi.com and Lender Price and the largest shareholder of California-based Infinity bank.

In 2011, he was inducted into The Horatio Alger Association of Distinguished Americans. This Award is given to individuals in recognition of personal and professional success despite humble and challenging beginnings, in addition to personal initiatives and accomplishments in giving back to others. In 2013, he became the youngest Member elected to the Horatio Alger Association’s prestigious Board of Directors.

Glenn and his wife Mindy are very active in the community having been honored for their dedication to community service and philanthropy with Muhammad Ali’s Parkinson’s Foundation “Couple of the Year” Award, Starkey Hearing Foundation’s “American Couple of the Year,” Orange County’s “Giving is Living Award” and the Orangewood Children’s Foundation’s “Golden Heart Award”.

In this Podcast, Glenn shares his wisdom about getting out of your comfort zone and leadership, resilience and failure; his thoughts about “overnight success” stories and the boundaries between mentors and friends, as well as his definition of the American Dream.

For more show notes, visit www.allanmckay.com/299/.

When it comes to VFX Work, Bryan Hirota has seen a lot in his career, from his first VFX job at Visual Image to currently being a VFX Supervisor at Scanline VFX. He’s worked at studios like Pixomondo, Prime Focus VFX, CIS Hollywood, Blue Sky - VIFX. His projects include The Zack Snyder’s Justice League, Godzilla vs Kong, The Suicide Squad, Aquaman, Batman v Superman: Dawn of Justice, The Green Lantern, Tree of Life, Watchmen, Tropic Thunder, Pirates of the Caribbean, X-Men, Armageddon, The Relic and many more.

In this Podcast, Allan interviews Bryan about his experience working with Zack Snyder on Justice League, reworking the film for the 2021 Cut for HBO Max, Scanline’s shots on Godzilla vs Kong, as well as Bryan’s advice for VFX Artists and Supervisors.

For more show notes, visit www.allanmckay.com/298/.

Platige Image S.A. is a Polish VFX company that specializes in computer graphics, 3D animation and digital special effects. It was founded in Warsaw in 1997, by Jarosław Sawko and Piotr Sikora. The studio employs a staff of over 150 artists, including directors, art directors, graphic designers and producers. 

Over its 20-year history, Platige has built an impressive portfolio of short animations, cinematics, commercials and feature films with titles like Netflix’s Love, Death + Robots and The Witcher; Wonderwoman; Lars von Trier’s Antichrist and Melancholia; Cathedral, Fallen Art and many others. Their work has garnered numerous prestigious awards and distinctions, such as a BAFTA, an EFA, a Goya Award and SIGGRAPH Awards, as well as nominations for an Oscar, the Palme d’Or at the Cannes Film Festival and the Golden Lion at the Venice Film Festival.

In this Podcast, Allan interviews Platige’s VFX Supervisor Matt Tokarz and VFX Producer Krzysztof Krok about their experience working on The Witcher for Netflix and the fact that Platige owned The Witcher’s IP.

For more show notes, visit www.allanmckay.com/297/.

We have these barriers that we put on ourselves because we set our reality to be around these limitations. We tell ourselves we can’t do something. Or that art doesn’t pay. Or that the industry sucks. These are the constraints -- or excuses -- we put on ourselves to dismiss the possibility of what could be real. That becomes our reality. So how many things like this are you telling yourself? 

Most of you don’t want to step out of your comfort zone. But if you do get triggered, it might be good to lean into those uncomfortable spaces and pains. When you dismiss ideas, chances are you just don’t want to put in the work. 

It all starts with asking the right questions and setting the right goals:

• What if it were possible?
• What would it look like?
• And what would I need to do to get those results?

In this Podcast, Allan talks about examining your limiting thoughts and resistance, setting higher goals, building winning habits -- and overcoming those barriers that once seemed impossible.

For more show notes, visit www.allanmckay.com/296/.

In this Podcast, Allan McKay talks about the key takeaways from his interview with Hugo Martin, the Creative Director of DOOM and DOOM Eternal, about the benefit of getting out of your comfort zone, how to be a creative leader, and how to rise above the chaos -- and to succeed.

For more show notes, visit www.allanmckay.com/295/.

Lotta (aka Charlotta) Forssman is a VFX supervisor based out of NYC. For nearly a decade, she has been part of Molecule VFX and has worked on shows like Ballers (HBO), The Good Cop, Unbreakable Kimmy Schmidt, Master of None (Netflix). She has been a Supervisor for Apple TV’s Dickinson since Season 1.

In this Podcast, Allan and Lotta talk about the path to becoming a VFX Supervisor, how to communicate with other creatives about visual effects; her experience as a woman artist in the industry and some of her projects, including DICKINSON for Apple TV+.

For more show notes, visit www.allanmckay.com/294/.

The Unreal Fellowship is a 30-day intensive blended learning experience designed to help experienced industry professionals in film, animation, and VFX learn Unreal Engine, develop a strong command of state-of-the-art virtual production tools, and foster the next generation of teams in the emerging field of real-time production. 

During the program, Fellows learn Unreal Engine fundamentals, model ingestion, animation and mocap integration, lookdev, lighting setups, and cinematic storytelling.

Brian Pohl is a Technical Program Manager at Epic Games. He helps artists and clients get the training they need to integrate the Unreal Engine into their creative pipelines. Pohl also acts as the academic Dean for the Unreal Engine Fellowship Program.

In this Podcast, Allan McKay interviews Brian about virtual productions and the tool Unreal Engine provides, as well as the Unreal Fellowship, a training program that teaches artists the fundamentals.

For more show notes, visit www.allanmckay.com/293/.

Marty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences. 

Marty has written several best-selling books including The Brand Gap which outlines how to bridge the distance between business strategy and design; ZAG which introduces “onliness” as the true test of a brand strategy; and The Designful Company which offers leaders a blueprint for building a culture of innovation through design thinking. ZAG was named one the “100 Best Business Books of All Time.”

In 2013, Marty published Metaskills: Five Talents for the Robotic Age, a deep dive into the future of workplace creativity. He then wrote The 46 Rules of Genius as a “quickstart guide” to “Metaskills.” His latest book The Brand Flip is the long-awaited sequel to The Brand Gap. It offers a simple formula for addressing the changes brought by social media and the rising power of customers.

Marty was also commissioned by Google Brand Lab to write the Dictionary of Brand, a relational glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation and management. The Dictionary of Brand is the first step in creating a “linguistic foundation” -- a set of terms that allow specialists from different disciplines to work together in a larger community of practice.

When Marty is not lecturing or writing, he is facilitating inspirational workshops or providing consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia.

In this Podcast, Allan and Marty talk about the difference between brand and personality, which skills make up the best leader, the importance of empathy and the power of a well-written email.

For more show notes, visit www.allanmckay.com/292/.

Rhett Dashwood (aka Mankind) is an award winning Creative Director with experience in a broad range of creative media, including digital, animation, branding, print, film making and concept art. He has worked with the following studios and agencies during his 15+ years in the industry: Emery / Frost, Tribal, AKQA, Exit Films, DDB and many more. He is currently Creative Director of Dashwood. 

As a Digital Artist, Rhett creates work under the name of Mankind. On his Instagram page (@Mankind), Rhett publishes his own art and curates the art of other digital artists. His YouTube channel is dedicated to everything art, including his expertise on crypto art and NFT’s.

In this Podcast, Allan McKay interviews Rhett Dashwood (aka Mankind) about the hot topic of crypto art and NFT’s, the history behind it and the post-COVID-19 surge; how to start selling your digital art -- and why the cliche of a “starving artist” is on its way out.

For more show notes, visit www.allanmckay.com/291/.

Doug Roble is the Senior Director of Software R&D at Digital Domain and leads a world-class team of software developers. An original member of Digital Domain, Doug has been writing software and conducting research to advance the artistry and technology for feature films since the studio’s inception.

Doug was awarded two Academy Sci-Tech Awards: one for “Track”, an integrated software program that extracts critical 2D and 3D information about a scene and the camera used to film it; and the second for his work on the fluid simulation system at Digital Domain which incorporates innovative algorithms and refined adaptations of published methods to achieve large-scale water effects.

He has participated in SIGGRAPH nearly continuously, in one form or another, for 25 years, including leading multiple courses, papers and presentations. An accomplished orator and advocate of technological advancement, Doug speaks regularly at premier conferences and events including TED 2019, and keynotes at the Symposium on Computer Animation and the DigiPro Conference. Also, he was the Editor-in-Chief of the Journal of Graphics Tools for several years.

Doug is an active member of the Academy of Motion Picture Arts and Sciences in the Visual Effects branch. He is the chair of the Sci/Tech Awards and a member of the Sci/Tech Council.

In this Podcast, Allan McKay and Doug Roble discuss the future of visual effects, machine learning, digital humans — and what it means for VFX Artists.

For more show notes, visit www.allanmckay.com/290/.

JangaFX was founded in 2016 by Nick Seavert, an entrepreneur who is well versed in both startups and real-time VFX. JangaFX was initially bootstrapped with credit cards, software sales, and many thousands of man hours instead of outside investments. The company’s core motive is to provide real-time VFX tools to artists and designers who work in video game or film industries. 

The first tool by JangaFX called VectorayGen was released in 2017. EmberGen is a standalone real-time volumetric fluid simulation tool built for generating flipbooks, image sequences, and VDB files.

In this Podcast, Allan McKay interviews Nick Seavert about his starting JangaFX and the challenges he experienced, the multiple applications of EmberGen and the company’s collaboration with Otoy.

For more show notes, visit www.allanmckay.com/289/.

Lux Machina Consulting is a design, management and technical consulting firm focused on complex, large scale live shows, film production and installations.

Lux Machina uses innovative techniques and technologies from various markets to connect artists with their audiences like never before. The company prides itself on the balance between technical and artistic decisions, and works to maximize their clients’ resources to build their visions effectively and efficiently.

Since its inception, Lux Machina has collaborated on such groundbreaking projects as The Mandalorian, The Irishman, Solo: A Star Wars Story, Rogue One; as well as consulted for clients that include Lucasfilm, Epic Games, ARRI Camera and many others.

In this Podcast, Allan interviews the team at Lux Machina -- Co-CEO Phil Galler and CTO Kris Murray -- about the company’s history, its most groundbreaking projects, as well as the biggest challenges and the future of virtual production.

For more show notes, visit www.allanmckay.com/288/.

A lot of us quit doing what we love for the wrong reasons, because other people poison our minds by telling us we have to go get “a real career”. When we aren’t getting that traction in the beginning (which is normal in our career), we start feeding off these doubts instilled in our minds and we give up too soon. 

But we are all on our own journey. If others are projecting their fears or failures onto us, -- instead of supporting us -- why would we want that around? You’re the average of five people with whom you spend the most time with. So always be surrounded by people who are better than you, those who inspire and encourage you to do better, to do more. And when you have such a support system -- then the sky's the limit!

In this Podcast, Allan McKay discusses the importance of having a support system that makes you average up, not down; how and where to find it and how to overcome the inner critic that holds you back.

For more show notes, visit www.allanmckay.com/287/.

If you aren’t willing to do the work -- and be anything else than an artist -- then you are going to fail. And that’s the brutal truth! That is because you aren’t just an artist. Being an artist is just your skill or your trade. You still need to do the other stuff. 

The reason so many people give up on their career is because they give up the minute it gets tough. You need to learn to manage yourself to be able to step up and look at what is working and what isn’t. Make no mistake: You are a business, you have a reputation. You are a brand. 

In this Podcast, Allan McKay confronts the excuses with which artists sabotage their careers and gives advice on how to make a choice to confront those excuses -- and to actually succeed! 

For more show notes, visit www.allanmckay.com/286/.

Beeple is Mike Winkelmann, a graphic designer from Charleston, SC, USA who does a variety of digital artwork including short films, Creative Commons VJ loops, everydays and VR / AR work.  

After he began releasing a set of widely used Creative Commons VJ loops he has worked on concert visuals for Justin Bieber, One Direction, Katy Perry, Nicki Minaj, Eminem, Zedd, deadmau5 and many more.   

One of the originators of the current "everyday" movement in 3D graphics, he has been creating a picture everyday from start to finish and posting it online for over ten years without missing a single day. Mike has also created several short films which have screened at a variety of festivals.

Allan McKay interviews Beeple about finding inspiration for his daily art, the importance of discipline, building an audience and the myth of perfection.  

For more show notes, visit www.allanmckay.com/285/.

There is an example in marketing: If you have a migraine and you head to a pharmacy, you’ll see one medicine that says, “Cures All Aches and Pains” and another that says, “Cures All Migraines”. They both do the same thing and they’re made by the same company. But their marketers know that the medicine that’s the most specific -- is the one that will stand out.

Meanwhile, a lot of artists have this gut reaction that specializing is bad and that it’s better to generalize as much as you can. The truth is that you can specialize in multiple things but what you’re really trying to do is to stand out. By specializing, you aren’t eliminating opportunity -- you’re eliminating competition.

Sometimes to be exceptional, you need to get specific. And there are different ways to stand out in your industry or how people remember you. It’s about getting your client confident that you’ll get the job done on time. Your messaging can change with every single client. When it comes to having a conversation, you can find out what their specific problem is -- and plant that seed that you’re the person to solve that problem. 

In this Podcast, Allan talks about the importance of specializing, how to have different niches, how to adjust those niches for different clients -- and how to become memorable as the go-to person for a specific job. 

For more show notes, visit www.allanmckay.com/284/.

Hugo Guerra is a Portuguese born award-winning Director and VFX Supervisor. After finishing his Fine Arts degree, he worked in Portugal and Sweden before moving to the UK where he was a freelancer for several years. 

He joined The Mill in 2010 as a VFX Supervisor and as Head of the Nuke Department. Over that time, Hugo was a Lead Artist and Onset Supervisor for several productions, including Codemaster's Bodycount, Ubisoft's Rainbow Six, the VES awarded Audi “Hummingbird”, Activision's Call of Duty, and BBC Music God Only Knows among others.

In 2014, Hugo joined Fire Without Smoke as a Director and Visual Effects Supervisor, working on trailers for CCP, Ubisoft, Deep Silver, Square Enix, Sony, Warhammer and many others.

Most recently Hugo worked as a VFX Supervisor for Sony Playstation San Diego and is currently working as a Film Director for Rebellion Games. 

He is also a Visual Effects Society Jury member and created Hugo's Desk, the largest YouTube channel about Nuke compositing.

In this Podcast, Allan McKay and Hugo Guerra tackle the subjects of having a business mentality as an artist, learning to negotiate and the importance of knowing your worth.

For more show notes, visit www.allanmckay.com/283/.

Most of us initially set small goals that we find socially acceptable. We’re too afraid to set bigger goals, or we don’t have them anymore because we find them to be impossible. The goals that we do say outloud are the ones that we find socially acceptable, without being laughed at. And that sucks! We’re afraid to dream big or to dream what we aspire to be.  And it’s not because we decided that we weren’t good enough. It’s because others decided that we weren’t good enough. 

What if we stopped others from pushing their fears and insecurities, their limited mindsets onto our hopes and dreams? And what if we decided that dreams are also as good as the strategy we put in place and its execution? 

In this Podcast, Allan McKay shares his expertise about how to set your Someday Goals and how to stay focused and actually achieve them.

For more show notes, visit www.allanmckay.com/282/.

A native Californian, David Tanaka attended the University of California at Berkeley where in 1989 he earned his bachelor's degree in Fine Arts with an emphasis in Film Theory. Upon graduating, he worked for post-production facilities throughout the San Francisco Bay Area, quickly gaining experience through corporate advertising and industrial documentary assignments.

In 1990, he joined Industrial Light & Magic, Lucas Digital Ltd., and served as a Senior Visual Effects Editor for fifteen years. His credits include Jurassic Park, Forrest Gump and Star Wars. In 2005, he accepted a Staff Post-Production Editor position for Pixar Animation Studios, handling trailer, international and marketing post-production pipeline matters on Cars, Ratatouille, WALL•E, Up, Toy Story 3, Cars 2 and Brave.

In 2007, David was elected to the board of the Visual Effects Society's Northern California Section. In 2011 he was elected as Sectional Chairman and sincerely looks forward to the social and professional opportunities the Visual Effects Society provides for his fellow colleagues in the entertainment industry.

Father of two (Mitchell, age 13, and Benjamin, age 10), he loves sharing the craft of film production, editing and visual effects with his family in the form of personal video projects and online challenges. Over the past few years, they have won international acclaim for internet competitions sponsored by Dreamworks Entertainment, Paramount Pictures and the Pepsi Corporation. All in the name of fun, David enjoys exposing his sons to not only the rewards, but also the hard work associated with his craft, while they together explore the ever-evolving frontier of multimedia.

In addition to the Visual Effects Society, David is also an honorary member of Swords to Plowshares: A Veterans' Rights Organization for his psa producing contributions.

In this Podcast, Allan interviews David about his career, his experience working for both ILM and Pixar; as well as the importance of building a personal brand and relationships as a VFX artist and / or freelancer.

For more show notes, visit www.allanmckay.com/281/.

Evercast combines video conferencing and HD live streaming in one web-based platform allowing for a secure, real-time collaboration — whether your team is across town or around the world.

In this Podcast, Allan McKay talks to Brad Thomas and Roger Barton, two of the Founders of Evercast, about the inception of the company, its journey through challenges -- to becoming today’s groundbreaking technology for creatives working remotely.

For more show notes, visit www.allanmckay.com/280/.