Bidding isn’t an exact science, especially with 3D. Most of the time, clients are coming to you asking for something that’s never been done before. Even if it has been done before, there are so many curveballs. You have to be notorious for asking questions in the beginning. The more you cover in the initial conversation, the more accurate the bid is going to be; and the more you can address the problems early on.

A lot of the clients don’t understand what we do in VFX. You have to keep that in mind. When they ask for something ridiculous, they may not understand the work that goes into it. The more you educate your client, the more they will trust you and the more they will understand why something may be more expensive or more difficult to do.

In this Podcast, Allan McKay teaches how to create VFX bids, explains the importance of communication from the get-go of a job and gives insight on how to grow your studio.

For more show notes, visit www.allanmckay.com/222.

Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world.

In 2002, he founded the creative agency Riser, a nationally recognized agency creating high-profile work for clients including Disney, Google, ABC, Fox, Warner Bros., NBC, TV Guide and numerous other notable companies. The company’s 3 year growth rate of 235% in 2013 resulted in a ranking on Inc. 5000 (#1657). Riser’s work quality and successful business practices yielded some of the most coveted awards in the industry including Webbys, FWA, Awwwards, AIGA and Addys.

After selling Riser in 2015 and becoming its Chief Creative Officer, Michael orchestrated a rebrand of the agency as EKR. In collaboration with the other partners, he successfully migrated Riser’s clients and acquired new notable clients including Google, National Geographic, ABC, Intel and Netflix.

In addition to his robust experience managing creative and marketing teams, Michael is the author of the book Burn Your Portfolio: Stuff They Don’t Teach You in Design School, but Should. Since its publication in 2013, Burn Your Portfolio has been one of the top selling books in the industry and has been published in English, Russian, Chinese Traditional and Chinese Simplified. Burn Your Portfolio’s success has resulted in opportunities for Michael to be a keynote speaker at AIGA, Advertising Federation and University events across the nation, as well as at other events.

His work and business has been featured by Print Magazine, HOW Magazine, Utah Business Magazine and BusinessQ Magazine, where he donned the cover of the December 2012 issue highlighting their article for Utah’s Coolest Entrepreneurs.

In this Podcast, Allan McKay interviews Creative Leader and Author Michael Janda about marketing and powerful branding for artists, the how-to’s of social media and the importance of soft skills in building a successful business.

For more show notes, visit www.allanmckay.com/221.

Tony Giglio is a writer, director and producer. He worked his way up from a production assistant to become one of Hollywood's most versatile multi-hyphenates. Universal's 1440 has tapped Tony to write and direct a reboot of Doom: Annihilation. Previously, Tony directed feature films S.W.A.T.: Under Siege, 2nd Unit on Resident Evil, Timber Falls. In 2005, Giglio wrote and directed his best known work, the action-thriller Chaos, starring Jason Statham, Ryan Phillippe and Wesley Snipes. He also wrote, produced and directed Sony Crackle's first ever made for new media feature Extraction; and co-wrote and directed the WWII drama In Enemy Hands, starring William H. Macy.

Nina Bergman is an actress, singer, songwriter and model. She was born in Denmark and is the granddaughter of Russian actor Pavel Kadochnikov (Ivan The Terrible). Nina spent her early childhood traveling around Europe with her Russian Gypsy grandparents. At 14, she received a scholarship to the musical theater school Urdang Academy in London. A year later she found herself in Moscow attending the Bolshoi Theater. From there she went to the NYU Tisch School of the Arts. Her credits include The Car: Road to Revenge, Lost ‘n’ Found and many others.

In this Episode, Allan McKay interviews Tony and Nina about their experience on the feature film Doom: Annihilation that premiered in October 2019.

For more show notes, visit www.allanmckay.com/220/.

Rob Bredow is a strategic and visionary leader with a unique understanding of how media and innovation can join forces to tell great stories and create groundbreaking experiences. As SVP, Executive Creative Director and Head of Industrial Light & Magic, he is responsible for the company’s overall creative strategy and global operations.

Most recently Bredow was the Visual Effects Supervisor and Co-Producer on Solo: A Star Wars Story. He served as a creative partner to the filmmakers throughout the production, from the earliest story meetings to the final frames of visual effects. He leveraged his background in innovative technology to help tell the story of the film, creating grounded images with a unique shooting style designed for the movie.

In his former role as Lucasfilm Chief Technology Officer, Bredow oversaw all technology development for Lucasfilm and ILM. Bredow joined Lucasfilm in 2014 as Vice President of New Media and Head of Lucasfilm’s Advanced Development Group. He helped launch ILMxLAB in 2015 and co-wrote and directed Trials on Tatooine, a story-based virtual reality experiment created in collaboration with Lucasfilm’s Story Group, ILMxLAB and Skywalker Sound.

Previously, Bredow was CTO and Visual Effects Supervisor at Sony Pictures Imageworks. He has contributed as a supervisor on films such as Independence Day, Godzilla, Stuart Little, Cast Away, Surf’s Up, Cloudy With A Chance of Meatballs, and others.

Bredow is a member of the VFX Branch of Academy of Motion Pictures Arts & Sciences and the AMPAS Science and Technology Council.* 

In this Podcast Allan McKay interviews SVP, Executive Creative Director and Head of Industrial Light & Magic Rob Bredow about his career in as a VFX Artist and Supervisor and his experience with launching the ILM location in Sydney, Australia. 

*Bio by www.ILM.com

For more show notes, visit www.allanmckay.com/219/.