Episode 248 - Maxon - Red Giant

Maxon Computer is a leading developer of 3D software best known for its flagship 3D modeling, painting, rendering and animation software Cinema 4D. Red Giant is a creator of unique tools for editors, VFX artists, and motion designers. In December 2019, the two companies reached an agreement to merge under the media and entertainment division of Nemetschek Group to better serve the post production and content creation industries.

Maxon and Red Giant are well known and established in the digital content creation (DCC) industries, and share synergies in philosophy and long-term goals. Both companies have earned a peerless reputation for the quality and accessibility of products, and uncompromising commitment to service and support of the artistic community. 

Maxon was formed in 1986 with a passion for providing extremely powerful, though exceptionally accessible 3D software solutions. Artists across the globe rely on Maxon products to create cutting-edge visuals. In April of this year, Maxon acquired Redshift, developer of the GPU-accelerated Redshift render engine. 

Since 2002, Red Giant has built its brand through award-winning products such as Trapcode, Magic Bullet, Universe, PluralEyes and its line of innovative visual effects software. Their unique, industry-standard tools are staples in the fields of film, broadcast, and advertising. Red Giant has differentiated itself in the industry through its artist-driven approach to software creation and its popular training and award-winning short films.

The two companies provide tools for a who's who of production companies including ABC, CBS, NBC, HBO, BBC, Sky, Fox Networks, Turner Broadcasting, NFL Network, WWE, Viacom, Netflix, ITV Creative, Discovery Channel, MPC (Moving Picture Company), Digital Domain, VDO, Sony, Universal, The Walt Disney Company, Blizzard Entertainment, BMW, Facebook, Apple, Google, Vitra, Nike and many more.

In this Podcast, Allan McKay interviews Global Head of Community and Customer Experience Paul Babb and Aharon Rabinowitz, Global Head of Digital Experience, about the history and merger of the two companies, their leading products and subscriptions and the upcoming trends.

For more shownotes, visit: www.allanmckay.com/248/