311 -- How to Land Projects Through Your Brand

As artists, we all have a fear that if we do too much of the same thing, we’re going to be known as a one-trick pony and get pigeonholed. But the big mistake we make when we let our careers run its own course. Successful artists have their hands on that wheel so that they don’t fall into that trap because they choose how they want to position themselves and their messaging.

The idea is not to tie ourselves to one niche. The idea is to eliminate competition. By niching down, we can attract clients and position ourselves as the go-to person. In addition, how we niche down -- is up to us! We don’t have to be the number one in the world. We don’t even have to be the number one in our city. We just have to be the go-to person in our clients’ rolodexes.

In this Podcast, Allan talks about the difference between niching down and getting pigeonholed, how to continue evolving, how to create several niches in different markets -- and how to become the go-to person on your clients’ rolodexes.

For more show notes, visit www.allanmckay.com/311/.