224 -- Controlling Your Brand

Part of the benefit of building a strong personal brand is being able to choose the projects that you want to work on. You can also choose when you want to work and when you want to focus on your own things. How much of an impact do you think having a brand and that visibility come into negotiating money -- when studios would reach out to you personally? Or even when they create a position specifically for you? This the power of building a personal brand.

When it comes to branding, you’re in control of this narrative. Your brand is how you allow others to perceive you. You’re the one putting the information out there. Sometimes, leaving information off the table can work in your favor as well. Sometimes, it’s a matter of getting out of your head and realizing that some of these disadvantages aren’t actually factual. They are our own narrative that we’re giving ourselves.

In this Podcast, Allan McKay shares his personal story about the challenges of where he came from; how he overcame them and how he, without knowing, ended up building a brand that ensured his success.

For more show notes, visit www.allanmckay.com/224/.